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Thank you for your support this #PinkShirtDay!

This Pink Shirt Day, let’s get people talking about how we can say ‘no’ to bullying behaviours and say ‘yes’ to encouraging, supporting and uplifting one another. February 26 is a powerful day to highlight the importance of compassion and how kind words and small actions can have meaningful impacts in our communities, all year long.

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We're calling on all Canadians to #LiftEachOtherUp🚀 on Pink Shirt Day

For every like, comment, or share on the Pink Shirt Day #LiftEachOtherUp🚀 Donation Posts shared on February 26, Swoop will donate $1 to support anti-bullying programs in partnership with CKNW Kids’ Fund.

*Maximum donation of $20,000.

Follow along on your favourite social channels:

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Since 2008, Pink Shirt Day has raised more than $2.3 million to support youth anti-bullying programs throughout Western Canada. Canadians are encouraged to wear a pink shirt on Feb. 26 to send a strong message that we care. This important day can start conversations which can be a big step towards healing and helping.

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Pink Shirt Day has grown from a small group of Canadians to an internationally recognized movement, seeing global partners come together every February, to affirm that we, as a society, will not tolerate bullying anywhere. Canadians are encouraged to join Swoop and our fellow #PinkShirtDay partners in practicing kindness and wearing pink to symbolize that bullying doesn’t belong in our communities.

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Terms & Conditions

  • For every like (reaction), favourite, comment, share, reply, or retweet (“Engagement”) on the designated Pink Shirt Day Donation Posts (to be posted Feb 26 at 12:01 am PST) on the Swoop and Pink Shirt Day social media channels, including Facebook, Twitter, Instagram (the “Posts”), Swoop will donate $1.00 CAD to the CKNW Kids’ Fund, to be allocated to Pink Shirt Day, up to a maximum donation of $20,000.

  • The number of Engagements will be determined by Swoop using means selected by Swoop.

  • Swoop disclaims all liability for any error or omission in the administration of ‘the Pledge’ (maximum donation of $20,000) to donate, including the determination of the number of Engagements.

  • Swoop reserves the right to exclude any Engagement that, as determined by Swoop in its sole discretion: (1) cannot practically be counted for any reason, (including, without limitation, user privacy settings), or (2) is contrary to the spirit of Swoop and/or the Pledge (including, without limitation, any Post that is derogatory, inappropriate, is or promotes bullying behaviour, or appears to be automated and/or made by a bot).

  • Swoop is the Social Media level sponsor of Pink Shirt Day. Facebook, Instagram and Twitter do not sponsor, endorse or administer, and are not in any way responsible for, Pink Shirt Day, the Swoop social media campaign or the Pledge.